Batman: The Dark Knight Rises- Viral Campaign

First Trailer:
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Second Trailer:
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These two documents were sent to Empire and Wired magazine in America. They show a C.I.A document for the character of Dr. Leonid Pavel.

First Official Teaser Poster:

Second Official Teaser Poster:

In May 2011 the official website was opened and introduced a new viral marketing campaign similar to that used to promote The Dark Knight. On the website was an audio file, which, when encrypted gave the username to a twitter account. This twitter account was called TheFireRises. For every person who commented on the twitter account a pixel was removed from the website until an image of the films main villain Bane was revealed.